Posted on February 23, 2010
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We set out to broaden our ambitions; to create a design philosophy and world-class design standards that all designers across the business could adhere to. We wanted to find the soul of the BBC. We wanted something distinctive and recognisable; we wanted drama. We knew whatever we created needed to be truly cross-platform and that we needed to simplify our user journeys.
From a fantastic post on the BBC blog charting some of the work that is being done on the redesign of the BBC site.
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