>Tokyo Marathon via social media

>Joseph Tame is possibly bonkers but what a great experiement. From PechaKucha Tokyo. (if you don’t know what PechaKucha is find out here).

Live from the… Tokyo Marathon!

>Brands are interfaces and interaction

>

The ascent of interaction design to a critical role in brands is largely due to the changing nature of brands themselves. The new reality of brands is that they’re programs to deliver value through customer interfaces and interactions. They’re no longer the realm of top-down symbols, slogans and promises. In their new mode, brands are more social and cultural than “corporate.” They’re collaborative expressions of companies and their customers, formed in a structured process that builds the brand from the customer up. 

Some definitions:

  • A brand interface is where the brand works with customers
  • A brand interaction is how the brand works with customers

Yes, brands work with customers. The brands that count are working brands, not display brands. They’re brands that roll up their sleeves and team with customers to get things done.

 From Interaction design: the new key to brands

>6 Foundations of Great Digital Creative

>

Interesting although foundation number one should be a “bloody good idea”.

>Microsoft, maps and augmented reality

>Blaise Aguera y Arcas demos augmented-reality maps at TED

>Amazing timelapse tilt shifted film

>
One day around the tower (Zaha Hadid – Marseilles) from Exmagina on Vimeo.

One day timelapse tilt shifted film around the new Zaha Hadid tower of CMA-CGM in Marseilles – South France

Shot between June and december 2009 with Sony EX1, Letus Elite and Nikon D90.

Edited in Final Cut Pro, post and grad in After Effect.

Score performed by His Boy Elroy : Revolve (R Mix)
avalaible on iTunes & Amazon

>Things to do with video online

>

Lots of interesting ideas in this presentation. Including this great video.

>Keep it simple stupid

>

This article asks the interesting question of weather the traditional web is dead and if we are moving to a more app based model? A model where we access online content via apps rather than the browser window.
The ipad will certainly increase the amount of content accessed via applications, I guess the next question is whether a standard application platform will appear for none mac devices, will this be an Adobe platform Flex or Air or HTML 5 and jquery. 
What ever the answer, and their is probably not just one, the key lessons to be learnt from the app model is that successful solutions  ”distill their apps down to the very basics and focus on only the most essential features”
As they say: keep it simple stupid.