>Personality in UX = Brand

Posted on February 8, 2010

>Here’s a good article on about whether technology should have personality.

I agree with the idea that interaction design should consider personality, but I don’t think it is as simple as just making the technology and interaction nice and friendly.

I think we need to look beyond this and start thinking about Brand interaction. That is ensuring how we interact with something is a reflection of the personality of the Brand it represents, whether it be a website, application, mobile phone or some other piece of technology.